Extremely anticipated musical Hamilton is the most recent present to wage battle on grasping touts by introducing a paperless ticketing system.
Touts in America have demanded as a lot as £eight,200 for tickets to the hit musical, which tells the story of founding father Alexander Hamilton by hip-hop and R&B.
However in an try and crack down on the spiralling prices of tickets which are sometimes positioned on resale web sites, producers have launched a brand new system and ditched paper tickets. This implies theatregoers should current their cost card earlier than entry.
The musical is about to open on the Victoria Palace Theatre, in November, after a vastly profitable Broadway run.
Greater than 100,000 folks signed up in the summertime so they might buy precedence tickets yesterday, forward of the overall launch on January 30.
Previews for the present will start on November 21 forward of the official opening on December 7.
Yesterday Viagogo had been promoting three Hamilton tickets for its preview present on November 21 for £1,759.12, or £586.37 every.
Tickets had been initially priced at £32.50, £47.50 or £79.50.
The opposite main reselling web sites, Stubhub, GetMeIn and Seatwave had not listed Hamilton tickets yesterday.
Gross sales big Ticketmaster, which owns the resale web sites GetMeIn! and Seatwave, has been accused of passing occasion tickets on to its subsidiaries in return for a reduce.
Touts in America have demanded as a lot as £eight,200 for tickets to the hit musical, which tells the story of founding father Alexander Hamilton by hip-hop and R&B
Adele took a stand in opposition to touts final month by banning the resale of her live performance tickets until it was for the worth initially marketed.
Nevertheless it didn't cease one vendor from itemizing a single ticket to one in every of her Wembley performances as £6,599.
Final week the Victoria Derbyshire present revealed that Robbie Williams's administration group was putting tickets instantly on to resale web sites at greater costs.
Ie:music put tickets for Williams's 2017 tour on Get Me In and Seatwave - in a single case for £65 extra, earlier than charges, than the same ticket on Ticketmaster.
The corporate has beforehand referred to as on the federal government to take stronger motion in opposition to resale websites.
In a press release theatre group Delfont Waterproof coat Theatres stated they launched the paperless ticket system 'to fight the unauthorised profiteering of third get together resellers'.
However in an try and crack down on the spiralling prices of tickets which are sometimes positioned on resale web sites, producers have launched a brand new system and ditched paper tickets
They added: 'Upon arrival on the theatre on the day of the efficiency, patrons will probably be requested to swipe the cost card they used to initially buy their tickets to achieve admission into the theatre.
'Patrons wishing to pay by money can solely accomplish that as soon as the Field Workplace on the Victoria Palace Theatre reopens within the autumn.'
Hamilton was created and written by Lin-Manuel Miranda and its music borrows from rappers together with Kendrick Lamar and Jay Z, in addition to theatrical composers Stephen Sondheim and Gilbert and Sullivan.
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