British Fuel has sparked a bitter backlash on Twitter after making an attempt to 'hijack' a hashtag on the anniversary of the demise of David Bowie.
The rockstar died on January 10 2016, and at the moment hundreds took to Twitter to pay tribute to the singer, with quite a few hashtags trending together with 'bowieforever' and 'ripDB'.
A kind of to pay tribute was Paul at British Fuel, who used the hashtag and point out of Bowie to precede a message providing assist and help to prospects through the corporate account.
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British Fuel has sparked a bitter backlash on Twitter after making an attempt to 'hijack' a hashtag on the anniversary of the demise of David Bowie (pictured)
British Fuel used the hashtag and point out of Bowie to precede a message providing assist and help to prospects, prompting criticism and plenty of jokes
One person known as it a 'brazen try to hijack a hashtag' operating on the primary anniversary of the singer's demise
One other stated that the tweet was in 'actually dangerous style', including 'I am shocked a enterprise account has written that
However the firm was accused of making an attempt to 'hijack' the hashtag of the beloved star for business ends, in a tweet described as 'cheesy' by one person.
One reply to the tweet learn: 'A extremely brazen try to hijack a Hashtag that has nothing to do with your online business. Paul - try to be ashamed.'
One other stated: 'That is actually dangerous style. I am shocked a enterprise account has written that.'
Many criticised Paul himself, suggesting that he ought to have used his 'private account' for such sentiments, and one other even joked that he could have been consuming.
Miranda Athanasiou wrote: 'Go house British Fuel Assist, you are drunk.'
Customers additionally criticised a spelling mistake within the tweet, which learn: 'Morning all. A yr at the moment we misplaced a pop icon David Bowie, time flys do not it? We're right here until 10pm should you want something. Thanks, Paul #RipDB.'
This trade drew British Fuel-related inspiration to change the well-known Bowie songs Insurgent Insurgent and Beneath Stress, a collaboration with Queen
Quite a few individuals criticised the corporate, with one joking: 'Go house British Fuel, you are drunk' an reference to the tweet
The Tweet sparked the standard flurry of puns, altering tune titles with a British Fuel-related twist, with these referencing Starman, Absolute Inexperienced persons and Boys Maintain Swinging
Sound and Imaginative and prescient additionally will get a point out in these tweets, however one describes the publish as 'the worst tweet I've ever seen'
Brian Eager wrote: ''Time flys do not it' My God. 'Time flies, would not it' is what you had been searching for. You understand that is seen to the general public?'
One other stated sarcastically: 'May you please launch a seminal pop single, reinventing the style as soon as once more for at the moment's disaffected youth?', whereas one other joked: 'Time Flys would be the identify of the tune'.
The Tweet additionally sparked the standard flurry of puns, altering tune titles with a British Fuel-related twist.
George Wooden wrote: 'Utilizing my sound and imaginative and prescient ive observed that not too long ago my boiler has gone by adjustments. Are you able to verify it is all hunky dory?'
Mark Hollingsworth replied: 'Horrible tweet. Absolute newcomers.'
Grumpy Bloke wrote: 'My boiler is not working proper. It appears to be beneath stress....'
However after preliminary criticism, followers rushed to the defence of worker Paul after he tweeted an emotional apology for inflicting any offence.
He wrote: 'Hey, David Bowie meant a lot to me. I did not imply to offend anybody & I solely wished to pay tribute to a grasp songwriter & true icon. Paul.'
Will Stevens replied: 'Paul is nice. Extra Paul, please. And provides him a pay rise, ey?
Hector Reid wrote: 'Cannot imagine Paul is getting s*** for this totally innocent comment. The completely offended declare yet one more sufferer.
In an emotional apology, 'Paul' defined why he had written about Bowie and apologised to anybody who was offended
After Paul's apology, many jumped to his defence and even recommended he ought to get a payrise
Jack McLaren-Stewart responded with: 'Ignore the hate, Paul! Good to see one thing private for a change - sustain the nice work :-).'
The corporate additionally jumped to the defence of their worker, regardless of the backlash, thanking followers for his or her assist, including: 'We're fairly keen on Paul too.'
In Brixton at the moment, the place the singer was born, followers flocked to his birthplace, gathering at a mural on the aspect of Morleys division retailer.
Fan Kirsty Bates, 34, got here down from Leicester for the weekend to have a good time Bowie's birthday, and attended the Brixton Academy tribute live performance on Sunday evening.
She stated: 'I can not clarify how a lot he meant to me, he was an enormous energy over everybody's life.
'I could not imagine it when he died, it was such a shock, however it was so beautiful seeing everybody pay their respects.
'You could possibly see how a lot he meant to everybody.
'I've laid flowers for him at the moment and got here down when he died too, they had been masking the road.
In Brixton at the moment, the place the singer was born, followers flocked to his birthplace, gathering at a mural on the aspect of Morleys division retailer
A whole lot of bunches of flowers had been left beside the mural, in addition to private tributes and messages concerning the iconic singer
'He touched everybody else's lives, and issues like this actually deliver individuals collectively.
'It is very nice that there are such a lot of flowers.
'I have been a fan for 15 years and got here down for the weekend to have a good time his birthday, and stayed to come back at the moment.
'I went to a fan meet up on Saturday and there have been a whole bunch of individuals.
'We went to the tribute gig on Sunday and it was wonderful to see everybody there.
'The environment was superior and it was nice to see the band once more.
'I acquired into his music by the movie Labyrinth, and my favorite albums are Diamond Canines and Aladdin Sane, however Moonage Daydream is my favorite tune.'
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