- Tory chiefs have been in talks with polling knowledge specialists Cambridge Analytica
- British firm makes use of computer systems to 'mine' big quantities of information on voters
- Then it builds totally different character profiles to attempt to goal voters' issues
Theresa Could needs to deploy a military of computerised 'mind-readers' to assist her win the following Election, sources declare.
Tory chiefs have been in talks with Cambridge Analytica, the polling knowledge specialists credited with enjoying a key function in Donald Trump's presidential victory.
The British firm, run by Previous Etonian Alexander Nix, 40, makes use of computer systems to 'mine' big quantities of information on voters – together with Fb likes, favorite meals, TV exhibits and even soccer golf equipment.
Theresa Could needs to deploy a military of computerised 'mind-readers' to assist her win the following Election, sources declare
It then builds totally different character profiles to attempt to goal voters' issues, upon which political messages are based mostly. Veteran US pollster Frank Luntz, who forecast a Clinton win, mentioned: 'They discovered the best way to win. There are not any specialists besides Cambridge Analytica.'
A celebration insider mentioned: 'The Tories have been in talks with these guys for about three months now and I perceive they're near a deal.'
Cambridge Analytica has declined to remark.
Tory chiefs have been in talks with Cambridge Analytica, the polling knowledge specialists credited with enjoying a key function in Donald Trump's presidential victory
0 Response to "Theresa May 'wants to use an army of computerised Trump "mind-readers" to help her win the next Election' "
Post a Comment